Week of March 14th: Vidcast - Groundswell

Hi everyone,

During the week of March 14th I wanted to ask you to watch a Youtube video (45 mins) from Google's Author forum.  The author who is being profiled in this video is Charlene Li and she is the author of Groundswell - Winning in a world transformed by social technologies. It's a great book that many consider a pillar in the world of social media.  

Articles - Social Media (package 1)

As we start to dive into the area of media we'll be spending some time looking at "social media".  To help evolve our thinking in this area I'll be sharing some articles that I think may be of interest to you.  The first of these article are:

Customer is in charge - The future of the digital experience by Interbrand

Let's Talk - Social Media Guide for Small Businesses by Duct Tape Marketing