Articles - Social Media (package 1)

As we start to dive into the area of media we'll be spending some time looking at "social media".  To help evolve our thinking in this area I'll be sharing some articles that I think may be of interest to you.  The first of these article are:

Customer is in charge - The future of the digital experience by Interbrand

Let's Talk - Social Media Guide for Small Businesses by Duct Tape Marketing

Article - 2011 Predictions In Brand Management

Hi everyone!  To help build out your points of view around brand management, I wanted to share with you an article that describes trends in brand management in 2011.  The article touches on a number of sectors and on some key brand trends.  Please read the article by Interbrand - a global brand management consulting company.

http://www.interbrand.com/Libraries/Articles/Sector_Predictions_2011.sflb.ashx


Chris

Next class - March 13

Hey guys ... I wanted to let you know that our next class is scheduled for March 13 at 14:00.  See you then!

Chris