Nokia's Decline: Ideas for re-building its brand

1. Read Bloomberg's article on Nokia's downfall  and share your personal reaction to the article.

2. If you were asked to help restore Nokia's brand what are three things you would suggest?  Feel free to be creative.

Due: April 1, 2011

Format - Please post your response as a "comment".

March 27 - Next class

Class ... I wanted to let you know that I'm looking forward to class tomorrow.  See you at 14:00 on Skype.

Chris

Class cancelled March 20th

Everyone ... class is cancelled on March 20th due to the loss in my family.  I will be sending out some materials instead this week.  We will resume lectures on March 27th.

Chris

Sharing our sad news with you

As many of you know my wife Patricia and I were expecting our second baby on Monday, March 14^thand what was to be one of the happiest days of our lives turned out to be the most tragic.

On early Sunday morning we went to the hospital worried that our baby wasn’t moving as much as normal and an ultrasound confirmed the unimaginable -- our little baby’s heart was no longer beating.  At 2:32am on March 14^th, our expected due date, our beautiful baby girl, Noomi (pron. Noh-mi) Elise Dodge, came into our world.  She was perfect and gorgeous weighing 3.5 kg  (7.11 lbs) and measuring 54 cm. The doctor was able to confirm that the cause of the still birth was a rare occurrence of a knot in the umbilical cord that most likely happened the day before Noomi was to be born.  We are devastated and crushed beyond belief and we truly appreciate your thoughts and prayers.

Although Noomi’s time with us was all too short she will forever be in our hearts. Our four year old daughter Néa is an incredible source of strength for us and she is being so brave with everything that has happened.

Sincerely,

Chris, Patricia and Néa

Week of March 14th: Vidcast - Groundswell

Hi everyone,

During the week of March 14th I wanted to ask you to watch a Youtube video (45 mins) from Google's Author forum.  The author who is being profiled in this video is Charlene Li and she is the author of Groundswell - Winning in a world transformed by social technologies. It's a great book that many consider a pillar in the world of social media.  

Articles - Social Media (package 1)

As we start to dive into the area of media we'll be spending some time looking at "social media".  To help evolve our thinking in this area I'll be sharing some articles that I think may be of interest to you.  The first of these article are:

Customer is in charge - The future of the digital experience by Interbrand

Let's Talk - Social Media Guide for Small Businesses by Duct Tape Marketing

Article - 2011 Predictions In Brand Management

Hi everyone!  To help build out your points of view around brand management, I wanted to share with you an article that describes trends in brand management in 2011.  The article touches on a number of sectors and on some key brand trends.  Please read the article by Interbrand - a global brand management consulting company.

http://www.interbrand.com/Libraries/Articles/Sector_Predictions_2011.sflb.ashx


Chris

Next class - March 13

Hey guys ... I wanted to let you know that our next class is scheduled for March 13 at 14:00.  See you then!

Chris

Next class March 6

Hi guys.  Our next class is scheduled for March 6th ... same time (14:00) and same place (skype).

Looking forward to meeting with you,

Chris