Exam posted - Due May 27th

Class ....

It's been a pleasure working with you and if I can ever help you with anything please feel free to drop me an email.

As promised, you can download our exam from here.  The instructions for completing the exam are contained within the exam.  Good luck .. you'll do great.

All the best to you and I look forward reading your exam and keeping in touch with you.

Chris

Apple is the most valuable brand in the world

Apple is the world's most valuable brand ($154B)  according to a new study that measures the share of company earnings driven by brand identity.  Read the article.



http://www.theatlantic.com/business/archive/2011/05/the-worlds-most-valuable-and-fastest-growing-brands-1/238697/

Next Class - May 15th

Class.  Our next class is Sunday, May 15th at 14:00.  Please note that I'll be also making a posting within the next day or so that explains the format of our upcoming exam.

Cheers,

Chris

Next Class - May 8th

Hi everyone.  Our next Skype lecture is on May 8th.  Looking forward to chatting with you.

Chris

Happy Vappu --No Class a reading assignment instead

Happy Vappu everyone.  I just realized that it's a holiday in Finland and I wanted to wish you all a very happy vappu.  Instead of having a formal lecture on May I'll ask that you make time to read Chapters 8 and 9.  Please note that if you haven't already read chapter 7 please do so as well.

Enjoy Vappu!

Chris

Next Class - April 17

Hi All.  I'm looking forward to class on April 17th at 14:00.  Same time and same place.

Chris

Next Class - April 10

Class... I'm looking forward to our next class which is scheduled for April 10 at 14:00 on Skype.  See you there!

Chris

April 3 - Next Lecture

Looking forward to seeing you all for our next lecture at 14:00 on April 3.

Nokia's Decline: Ideas for re-building its brand

1. Read Bloomberg's article on Nokia's downfall  and share your personal reaction to the article.

2. If you were asked to help restore Nokia's brand what are three things you would suggest?  Feel free to be creative.

Due: April 1, 2011

Format - Please post your response as a "comment".

March 27 - Next class

Class ... I wanted to let you know that I'm looking forward to class tomorrow.  See you at 14:00 on Skype.

Chris