Wednesday, May 18, 2011

Exam posted - Due May 27th

Class ....

It's been a pleasure working with you and if I can ever help you with anything please feel free to drop me an email.

As promised, you can download our exam from here.  The instructions for completing the exam are contained within the exam.  Good luck .. you'll do great.

All the best to you and I look forward reading your exam and keeping in touch with you.


Sunday, May 15, 2011

Apple is the most valuable brand in the world

Apple is the world's most valuable brand ($154B)  according to a new study that measures the share of company earnings driven by brand identity.  Read the article.

Saturday, May 14, 2011

Next Class - May 15th

Class.  Our next class is Sunday, May 15th at 14:00.  Please note that I'll be also making a posting within the next day or so that explains the format of our upcoming exam.



Saturday, May 7, 2011

Next Class - May 8th

Hi everyone.  Our next Skype lecture is on May 8th.  Looking forward to chatting with you.


Saturday, April 30, 2011

Happy Vappu --No Class a reading assignment instead

Happy Vappu everyone.  I just realized that it's a holiday in Finland and I wanted to wish you all a very happy vappu.  Instead of having a formal lecture on May I'll ask that you make time to read Chapters 8 and 9.  Please note that if you haven't already read chapter 7 please do so as well.

Enjoy Vappu!


Saturday, April 16, 2011

Next Class - April 17

Hi All.  I'm looking forward to class on April 17th at 14:00.  Same time and same place.


Saturday, April 9, 2011

Next Class - April 10

Class... I'm looking forward to our next class which is scheduled for April 10 at 14:00 on Skype.  See you there!


Sunday, April 3, 2011

April 3 - Next Lecture

Looking forward to seeing you all for our next lecture at 14:00 on April 3.

Sunday, March 27, 2011

Nokia's Decline: Ideas for re-building its brand

1. Read Bloomberg's article on Nokia's downfall  and share your personal reaction to the article.

2. If you were asked to help restore Nokia's brand what are three things you would suggest?  Feel free to be creative.

Due: April 1, 2011

Format - Please post your response as a "comment".

Saturday, March 26, 2011

March 27 - Next class

Class ... I wanted to let you know that I'm looking forward to class tomorrow.  See you at 14:00 on Skype.


Saturday, March 19, 2011

Class cancelled March 20th

Everyone ... class is cancelled on March 20th due to the loss in my family.  I will be sending out some materials instead this week.  We will resume lectures on March 27th.


Sharing our sad news with you

As many of you know my wife Patricia and I were expecting our second baby on Monday, March 14thand what was to be one of the happiest days of our lives turned out to be the most tragic.

On early Sunday morning we went to the hospital worried that our baby wasn’t moving as much as normal and an ultrasound confirmed the unimaginable -- our little baby’s heart was no longer beating.  At 2:32am on March 14th, our expected due date, our beautiful baby girl, Noomi (pron. Noh-mi) Elise Dodge, came into our world.  She was perfect and gorgeous weighing 3.5 kg  (7.11 lbs) and measuring 54 cm. The doctor was able to confirm that the cause of the still birth was a rare occurrence of a knot in the umbilical cord that most likely happened the day before Noomi was to be born.  We are devastated and crushed beyond belief and we truly appreciate your thoughts and prayers.

Although Noomi’s time with us was all too short she will forever be in our hearts. Our four year old daughter Néa is an incredible source of strength for us and she is being so brave with everything that has happened.


Chris, Patricia and Néa

Sunday, March 13, 2011

Week of March 14th: Vidcast - Groundswell

Hi everyone,

During the week of March 14th I wanted to ask you to watch a Youtube video (45 mins) from Google's Author forum.  The author who is being profiled in this video is Charlene Li and she is the author of Groundswell - Winning in a world transformed by social technologies. It's a great book that many consider a pillar in the world of social media.  

Articles - Social Media (package 1)

As we start to dive into the area of media we'll be spending some time looking at "social media".  To help evolve our thinking in this area I'll be sharing some articles that I think may be of interest to you.  The first of these article are:

Customer is in charge - The future of the digital experience by Interbrand

Let's Talk - Social Media Guide for Small Businesses by Duct Tape Marketing

Article - 2011 Predictions In Brand Management

Hi everyone!  To help build out your points of view around brand management, I wanted to share with you an article that describes trends in brand management in 2011.  The article touches on a number of sectors and on some key brand trends.  Please read the article by Interbrand - a global brand management consulting company.


Saturday, March 12, 2011

Next class - March 13

Hey guys ... I wanted to let you know that our next class is scheduled for March 13 at 14:00.  See you then!


Saturday, March 5, 2011

Next class March 6

Hi guys.  Our next class is scheduled for March 6th ... same time (14:00) and same place (skype).

Looking forward to meeting with you,


Friday, February 25, 2011

Feb 27th - Break

Hi everyone.  I hope that you are all having a great week.  I wanted to thank you for sharing your comments on  the 7Ps of marketing.  I reviewed your responses and they were well done.

As promised there is no formal lecture this Sunday (Feb 27th), but I will be posting up a podcast or vidcast by early next week.  I hope that you enjoy it.


Sunday, February 20, 2011

Assignment - Connecting the 7Ps of marketing to brand management

In your own words explain the relationship between each of the 7Ps of Marketing and brand management.  

The 7Ps are:

7 Ps
1.  Price
2.  Product
3. Promotion
4. Place
5. People
6. Process
7. Physical evidence

-Please leave your response as a 'comment' on this blog.
-This assignmetn should take you about 15 to 20 mins.
-Use your own thoughts and definitions
-Due on Feb 25, 2011

Saturday, February 19, 2011

Next class Feb 20

Hi guys.  Looking forward to our class this Sunday.  See you at 14:00 (Finnish time) on Skype.


Sunday, February 13, 2011

Feb 13 - Class Cancelled


I've come down with quite the illness and as a result I need to cancel our lecture today.  Instead I will be sending out an article later today and will also ask that you to read chapters 1 and 2 of your textbook.


Saturday, February 12, 2011

Next class: Feb 13th @ 14:00

Hi everyone.  This is just a reminder that we will have our next class on Feb 13 at 14:00.


Sunday, February 6, 2011

Feb 6 - Article: Brands And Our Times

As part of introducing the concept of Brand Management I wanted to share a article with you that helps position the importance of brands in today's day and age.

Resource: Brands and our times

Thursday, February 3, 2011

Next Class - Feb 6

Hey, hey, hey ... this is just a reminder that our next lecture is scheduled for this Sunday (Feb. 6) at 14:00 (Finnish time).  Please sign into Skype 15 minutes before class starts and I'll connect everyone again.

Have a great day!

Wednesday, January 26, 2011

First Lecture Is Scheduled For Jan 30th at 14:00 (Finnish time)

Hi everyone.  I wanted to remind everyone that our first lecture is on Sunday, January 30th at 14:00 (Finnish time).  Please sign into Skype 20 minutes before class so that I can connect everyone and help resolve any technical issues that you may encounter.


Welcome to Brand Management!

Hi everyone!

Welcome to Brand Management! I’m looking forward to working with you!

I hope that by the end of the course that you are all equipped with the knowledge to develop an interesting and rewarding career in Brand Management. I’ll do my utmost to ensure that you have access to some of the best resources in the industry and that your learning expectations are met. I value and appreciate open communication so please feel free to correspond with me via email or instance messaging at your convenience.


Students will understand the strategic importance of brands in the contemporary global business environment. They will learn the fundamentals of brand management and how to manage brands, both online and offline, as a key corporate asset.


Brand Management is divided into four core themes and considers building a brand across multiple channels:

1. Brand communication
2. Brand definition
3. Brand equity
4. Brand Strategy

This four-pronged approach provides students with the pillars for building a rewarding career in branding.