Exam posted - Due May 27th

Class ....

It's been a pleasure working with you and if I can ever help you with anything please feel free to drop me an email.

As promised, you can download our exam from here.  The instructions for completing the exam are contained within the exam.  Good luck .. you'll do great.

All the best to you and I look forward reading your exam and keeping in touch with you.

Chris

Apple is the most valuable brand in the world

Apple is the world's most valuable brand ($154B)  according to a new study that measures the share of company earnings driven by brand identity.  Read the article.



http://www.theatlantic.com/business/archive/2011/05/the-worlds-most-valuable-and-fastest-growing-brands-1/238697/

Next Class - May 15th

Class.  Our next class is Sunday, May 15th at 14:00.  Please note that I'll be also making a posting within the next day or so that explains the format of our upcoming exam.

Cheers,

Chris

Next Class - May 8th

Hi everyone.  Our next Skype lecture is on May 8th.  Looking forward to chatting with you.

Chris