Hi everyone. I hope that you are all having a great week. I wanted to thank you for sharing your comments on the 7Ps of marketing. I reviewed your responses and they were well done.
As promised there is no formal lecture this Sunday (Feb 27th), but I will be posting up a podcast or vidcast by early next week. I hope that you enjoy it.
Chris
Friday, February 25, 2011
Sunday, February 20, 2011
Assignment - Connecting the 7Ps of marketing to brand management
In your own words explain the relationship between each of the 7Ps of Marketing and brand management.
The 7Ps are:
The 7Ps are:
7 Ps
1. Price
2. Product
3. Promotion
4. Place
5. People
6. Process
7. Physical evidence
Instructions:
-Please leave your response as a 'comment' on this blog.
-This assignmetn should take you about 15 to 20 mins.
-Use your own thoughts and definitions
-Due on Feb 25, 2011
Saturday, February 19, 2011
Next class Feb 20
Hi guys. Looking forward to our class this Sunday. See you at 14:00 (Finnish time) on Skype.
Chris
Chris
Sunday, February 13, 2011
Feb 13 - Class Cancelled
Class,
I've come down with quite the illness and as a result I need to cancel our lecture today. Instead I will be sending out an article later today and will also ask that you to read chapters 1 and 2 of your textbook.
Thanks
Chris
I've come down with quite the illness and as a result I need to cancel our lecture today. Instead I will be sending out an article later today and will also ask that you to read chapters 1 and 2 of your textbook.
Thanks
Chris
Saturday, February 12, 2011
Next class: Feb 13th @ 14:00
Hi everyone. This is just a reminder that we will have our next class on Feb 13 at 14:00.
Chris
Chris
Sunday, February 6, 2011
Feb 6 - Article: Brands And Our Times
As part of introducing the concept of Brand Management I wanted to share a article with you that helps position the importance of brands in today's day and age.
Resource: Brands and our times
Resource: Brands and our times
Thursday, February 3, 2011
Next Class - Feb 6
Hey, hey, hey ... this is just a reminder that our next lecture is scheduled for this Sunday (Feb. 6) at 14:00 (Finnish time). Please sign into Skype 15 minutes before class starts and I'll connect everyone again.
Have a great day!
Chris
Have a great day!
Chris
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