Friday, February 25, 2011

Feb 27th - Break

Hi everyone.  I hope that you are all having a great week.  I wanted to thank you for sharing your comments on  the 7Ps of marketing.  I reviewed your responses and they were well done.

As promised there is no formal lecture this Sunday (Feb 27th), but I will be posting up a podcast or vidcast by early next week.  I hope that you enjoy it.


Sunday, February 20, 2011

Assignment - Connecting the 7Ps of marketing to brand management

In your own words explain the relationship between each of the 7Ps of Marketing and brand management.  

The 7Ps are:

7 Ps
1.  Price
2.  Product
3. Promotion
4. Place
5. People
6. Process
7. Physical evidence

-Please leave your response as a 'comment' on this blog.
-This assignmetn should take you about 15 to 20 mins.
-Use your own thoughts and definitions
-Due on Feb 25, 2011

Saturday, February 19, 2011

Next class Feb 20

Hi guys.  Looking forward to our class this Sunday.  See you at 14:00 (Finnish time) on Skype.


Sunday, February 13, 2011

Feb 13 - Class Cancelled


I've come down with quite the illness and as a result I need to cancel our lecture today.  Instead I will be sending out an article later today and will also ask that you to read chapters 1 and 2 of your textbook.


Saturday, February 12, 2011

Next class: Feb 13th @ 14:00

Hi everyone.  This is just a reminder that we will have our next class on Feb 13 at 14:00.


Sunday, February 6, 2011

Feb 6 - Article: Brands And Our Times

As part of introducing the concept of Brand Management I wanted to share a article with you that helps position the importance of brands in today's day and age.

Resource: Brands and our times

Thursday, February 3, 2011

Next Class - Feb 6

Hey, hey, hey ... this is just a reminder that our next lecture is scheduled for this Sunday (Feb. 6) at 14:00 (Finnish time).  Please sign into Skype 15 minutes before class starts and I'll connect everyone again.

Have a great day!