Hi everyone. I wanted to remind everyone that our first lecture is on Sunday, January 30th at 14:00 (Finnish time). Please sign into Skype 20 minutes before class so that I can connect everyone and help resolve any technical issues that you may encounter.
Wednesday, January 26, 2011
Welcome to Brand Management! I’m looking forward to working with you!
I hope that by the end of the course that you are all equipped with the knowledge to develop an interesting and rewarding career in Brand Management. I’ll do my utmost to ensure that you have access to some of the best resources in the industry and that your learning expectations are met. I value and appreciate open communication so please feel free to correspond with me via email or instance messaging at your convenience.
Students will understand the strategic importance of brands in the contemporary global business environment. They will learn the fundamentals of brand management and how to manage brands, both online and offline, as a key corporate asset.
CONTENTSBrand Management is divided into four core themes and considers building a brand across multiple channels:
1. Brand communication
2. Brand definition
3. Brand equity
4. Brand Strategy
This four-pronged approach provides students with the pillars for building a rewarding career in branding.